4 Tips To Get The Most Out Of Events
For most people, the thought of attending an event to network can seem very unappealing and in some cases, a waste of time. We all have very busy schedules and want to make the most out of the events we attend because we are paying to be there and spending our valuable time.
Whether we like it or not, networking at events and building relationships are some of the most powerful marketing tools to date. The key to a successful event networking experience is making sure that you are getting the most value out of each event. Below are 4 easy steps to take to ensure this happens:
- Leverage Technology Research Prior– This step is the most important of all. You want to see who is attending your event so that you can research them. It is necessary to find out whom would be most beneficial for you to speak to. By having some background knowledge, you are able to effortlessly start a conversation with the key individuals at the event. Having some background knowledge will also show that you did your homework and are genuinely interested in what they have to say.
- Engage in Social Media Prior to the Event – If you are a little shy at events, engaging in social media prior to the event is the perfect conversation starter. From Instagram to Twitter and Linkedin, it’s entirely acceptable to reach out to someone you know that is attending an upcoming event. It also can be beneficial to comment on their latest tweets or pictures on Instagram. This will put your name in front of the individual you want to speak with. By doing this, when you introduce yourself to them in person, they will recognize your name, which immediately lightens the mood.
- Focus Your Time – Be sure to find a way to speak to everyone on your target list. We know it’s real easy to get carried away socializing with the talkative sales rep, but you are there to work, so get busy and politely move on. Names can be tricky so jot down a few notes about each individual person after speaking with them to help you remember their names. It is very critical to make sure you obtain all of their contact information as well.
- Make a Lasting Impression – It’s definitely important to work the room and make the connections as you set out to make, but remember to make a lasting impression. Engage in genuine conversations with each individual (this is where your research really comes into play). You want to leave the event knowing that your connections will take a meeting with you because you showed genuine interest in them or their company. Your lasting impression will help build permanent relationships for years to come.
These four steps can be very time consuming, so recently, we decided to simplify your lives and create a mobile app that will serve as a problem solver for these tedious but necessary steps. The app is called NetworkKing. It improves event experiences by allowing attendees to instantly find and connect with each other before, during and after the event. We do all of the hard work for you so that your event networking experience is simple, successful and lucrative. Your entire network can now be at the touch of your fingertips! To learn more about the NetworkKing, visit www.NetworkKingApp.com.
Rule Your Events,